Lead with the year, make, model, trim and mileage, then state the condition and history plainly, list the features that matter and finish with how to book a viewing. Honest, specific descriptions beat adjectives. Reuse the structure for every car.
A structure that works
- Headline facts: 2019 Honda CR-V EX, 62,400 km, automatic, AWD.
- Condition: what has been done, what has not, any known issues.
- History: number of owners and service records if you have them.
- Features: the ones buyers search for.
- Next step: hours, address and how to book a test drive.
Write it once
Dealer Garage's vehicle record holds a description and a features list that feed the window sticker and Marketplace listing, so you write it once. See inventory.
Avoid
- Vague claims such as "mint" or "like new".
- Anything you cannot back up.
- ALL CAPS and long strings of symbols.
Example
2019 Honda CR-V EX, 62,400 km. One owner, no accidents on the history report. New front brakes and a full detail done this month. Heated seats, sunroof, back-up camera, Apple CarPlay. Open Tuesday to Saturday, 9 to 6; call to book a test drive.
Questions people ask
How long should it be?
Long enough to answer the questions buyers always ask, which is usually under 200 words.
Try Dealer Garage
Dealer Garage is installable dealer management software for independent used-car dealers in the US and Canada: inventory, leads, deals, dealer paperwork, Facebook Marketplace posting and email campaigns, with records stored on the dealership's own computer..